Inside Story worked with the client to develop an integrated marketing and communication approach to achieve defined business objectives. 

This included leveraging a relationship with a national marketing agency at no cost.

We worked with the client and all partner service providers to develop key messages and crystalise the unique selling point of the market.  This was infused into all content and creative products to profile the market.

To ensure coherence of all interventions, we advised, and where appropriate led, on all individual channel strategic approaches to ensure coherence and resonance of all marketing and communication interventions.

An integrated mix of platforms and channels were used: adverts / advertorials / street pole advertising / digital platforms / PR and editorial coverage

The partner marketing agency delivered a value of almost R1.5 million to the client while over a period of two weeks, PR value amounted to almost R300 000 with almost 1 million viewers / readers / listeners reached.

Creative elements influenced and managed by Inside Story

Coverage and placement