We managed the project from end to end, including ghost-writing, project management, liaison with the publisher, official book launch and a month-long book tour to over 12 corporates and community engagements.
Achieved over R4.5m worthof editorial coverage and reach of 62m in four weeks resulting in thousands of copies sold (retail and corporate). The book achieved top 20 bestseller list at Exclusive Books (EB) in its second week, best seller non-fiction at Rosebank EB in week one and two top 10s in weeks 2 and 3. Over 3500 books were sold in one month.
